blogging, Books, Lifestyle

Book review: The Social Media MBA Guide to ROI by Christer Holloman

the social media mba The good folk at Wordery love a good competition. I won a copy of Soulmates a few months ago and now I’ve won a signed copy of The Social Media MBA Guide to ROI too. It rather conveniently arrived during my marketing course so I’ve got plenty of extra tips on social media.

the social media MBA

Chapter breakdown

Introduction
Strategy
Measure ROI by platform (Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, blogs)
Tools (choosing a supplier, popular measuring platforms)
Case studies (O2, Sabre Hospitality Solutions, Makino, giffgaff, BRAVEday Insurance, Beats by Dr Dre)
Safeguarding ROI

What I like about this book is that it isn’t patronising. It assumes prior knowledge of the various social media platforms and focuses on how you can make these work for you. I used a fair few of my trusty page markers to go back to some top tips at a later date. Readers can also join a group on LinkedIn to learn more and network with other professionals.

the social media mba

I learned a lot of interesting stuff reading through this over a couple of days on the commute. For instance, did you now that top online publishers, on average, reported a 38% increase in followers after adding a Google+ badge to their site? And that Hootsuite can manage more than just your Twitter account – you can also link it to Facebook, LinkedIn, Google+, Instagram, Vimeo and more? All of these tiny amendments to your blog can make a huge difference. I really do recommend picking up a copy of this book.

What I really want to know is how to get started with Google Analytics without having to get someone to set it up for me and while on a .wordpress.com site. According to Holloman, I just need to insert some code into the HTML of my page and templates. I’m assuming that because I can’t edit my template (it’s a free WordPress one) then I can’t do that. I really need to get sorted with my own domain and go self-hosted!

If you want more from Christer Holloman and The Social Media MBA, take a look at The Social Media MBA in Practice and The Social Media MBA.

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