A couple of weeks ago I was approached by a PR about a post on breastfeeding with confidence and I was completely upfront: I didn’t/couldn’t breastfeed and so didn’t feel comfortable writing about something I hadn’t experienced. But the campaign isn’t necessarily about breastfeeding. The campaign is called ‘feed’ with confidence and they were happy for me to take my suggested angle, focusing on fed is best.
You see, whilst I understand that many women don’t feel comfortable breastfeeding in public and have been shamed for doing so, I’ve also felt the disapproval for having bottle fed my child in public. I can remember feeling so vulnerable being out with Jenson on my own when he was small and I think it’s important that we do whatever we can to reassure new mothers and help with their confidence.
Our first solo trip out when Luke went back to work was for a coffee date with a mum I met at antenatal classes and pregnancy yoga (and now one of my favourite people in the world!) with her daughter who is a few weeks older than Jenson. I remember being amazed at her ease with breastfeeding in public, latching her daughter on through subtly feeding-friendly clothes. She’s since talked about early struggles with breastfeeding but this initial image is how it should be. When your child is hungry, you feed it, regardless of what people think and who might be looking.
Feed With Confidence is an initiative developed with the support of the Royal College of Midwives and made possible with financial support from Lansinoh. It’s designed to address some of the issues mums face when they want to breast feed their baby in public – and they’ve just launched their Feed With Confidence Awards, celebrating the people and places supporting breastfeeding mums and helping to positively change perceptions.
Lansinoh’s research revealed that an average of 46% of people felt uncomfortable witnessing a mum breastfeeding in a pub, cafe or restaurant, and over a third of people surveyed were not even comfortable seeing a mum breastfeed in front of another woman! Despite the most comfortable public spaces being revealed as the great outdoors, a surprising percentage of people still felt uncomfortable at the park (17%) and beach (16%).
Women breastfeeding should not be made to feel uncomfortable or guilty. The Equality Act 2010 makes it illegal for anyone to ask a breastfeeding woman to stop breastfeeding, or cover up or leave a public place, such as a cafe, shop or public transport.
Lansinoh are asking people to nominate places that they feel go above and beyond to support breastfeeding mums and make them feel welcome. Everyone who votes will be in with a chance of winning a Mini Break with Luxury Family Hotels. To make a nomination, visit www.lansinoh.co.uk/feedwithconfidence. The closing date for entries is the 31 st December 2017 and the winners will be announced in January.
I’m also happy to support this campaign because, even though I didn’t breastfeed past two days, I have used Lansinoh products. Despite my inability to breastfeed, I still produced milk and I found their nipple cream and breast pads so helpful while it took ten weeks for it to dry up.
In return for promoting this campaign and the awards, Lansinoh have sent me a manual breast pump and four packs of breast pads to give to one lucky reader.
To be in with a chance of winning, just complete the Gleam entries below.
Terms and conditions: UK entries only. This giveaway will close at midnight on Wednesday 20 September and the winner will be contacted directly. If the winner doesn’t respond within one week a new winner will be selected.