Last week’s #lbloggers chat was hosted by one of my favourite bloggers: Becky, from Becky Bedbug. And it was on a topic that has been on my mind recently: social media. It’s something that we all use and therefore think we know a lot about it but we’re not using it to its full potential.
Rather than focusing on the questions and answers from the chat, I’m going to split this post into the different platforms.
When asked what their favourite platforms were, nobody seemed to mention Facebook. It used to be the go-to social media platform but Twitter is massively outranking it these days. A lot of bloggers have a Facebook Page for their blogs but still don’t rank it that highly. I had one for my old film blog and used it to share news etc that I found online (as well as new posts) rather than ‘spamming’ my friends. I’ve been thinking about setting one up for this blog as all my posts are currently scheduled to appear on my personal account. I don’t mind family, friends and colleagues seeing what I’m blogging about and think it can help direct traffic to specific posts. What do you think?
Twitter is a favourite for bloggers as it offers an instant connection between bloggers and readers and is a great continuation of their personal relationship beyond the blog.
The weekly blog chats have proved valuable for bloggers and hashtags are great for targeting certain readers. I love how easy it is to reach the right people. When scheduling posts, I always make sure to @ anyone I mention (great for the ‘item of the day’ posts) and hashtag anything relevant.
Several bloggers have blog-specific Instagram accounts but I’ve wondered how helpful they are. Sure, they’re great for sharing images but do people get a lot of traffic as a result? Either way, pretty pictures are always good and it’s nice to develop that relationship outside of the blog. I have an account myself but haven’t touched it for ages. I’m logged into the work account on my phone and it’s just easier to keep it at that rather than faff about logging out and in again. Plus with the iPhone there are a lot of filters built in to the camera app now and I tend to just upload straight to Twitter.
Personally I’ve found some pretty big success with Pinterest. I have a lot of followers over there and 10% of my traffic originates there. As a result, I’ve set up a board specifically for my blog posts and also add them to the relevant topic boards. I think I could step this up a notch though. It’s also fantastic inspiration and so addictive. I’ve got a ‘blogging‘ board full of tips and tricks. I just need to find the time to properly read through everything that I pin! It also seems to be a platform that favours certain topics, such as food and crafts. My Pinterest popularity originated with my magazine covers board and my design board has proved popular recently.
I really need to make some time to read more about Google+. All I really know is that it can help your search engine rankings but as a social media platform it’s not really ranking that highly. It’s something that few other bloggers know how to make work for them though so at least I’m not alone.
I have a LinkedIn account but it needs updating. Plus I use it for my ‘professional’ work rather than blogging. But now that I’m making the move to try and make some money from this ol’ thing, I think I need to find a way to make it work within that profile.
The tumblr question/s confused me as I thought this was just another blogging platform… I set up an account to use as an online portfolio a couple of years ago and didn’t think to use it to promote blog posts. Thoughts?
Of course, there are some limitations with various social media, particularly with changing technologies. If you don’t have a smartphone, it can be difficult to use it to its full potential, but you can always schedule posts while you’re working at a desktop.
Finally, this week’s new blog discovery is Brew up Buttercup. It’s a beautifully design blog with interesting and insightful content. Go check it out!